A Cultural Revolution in Footwear
Jordan shoes feature the most famous silhouette in the world, and even those who have never watched a basketball game or worn the shoes themselves could probably tell you who the Jumpman logo is based on. Of course, we're talking about Michael Jordan. He not only revolutionised the game of basketball, but also the sneaker industry. Never before had there been a celebrity endorsement that created an entirely new range, and it took the sportswear world by storm. The first trainers, Air Jordan I, were made exclusively for Michael by Nike in 1984 and they were then released to the public later that year. Since then there has been a new trainer collection released every year and the brand has gone from strength to strength.
The Legacy Lives On
Even though Michael Jordan retired from basketball in 2003, he continues to inspire and his name and logo on the Jordan trainers keeps his legacy alive. If someone says the word Jordans, you instantly know what they're talking about. The power of this brand is unmatched in the footwear industry. With each collection released there is a buzz and anticipation for what the new styles will look like and how soon you'll be able to get them. Up until 2006 each release was given Roman numerals, then there was XX2 and XX3, followed by Air Jordan 2009-12 and then collections XX8 and XX9. From 2016 the brand returned to Roman numerals for the XXX line marking the 30th release. This extensive back catalogue of trainers makes it one of the biggest single model collections available. Re-releases and retro collections mean that the classic trainers come around again and again. The long-lasting designs are popular no matter when they were first made, thanks to the forward thinking of the Air Jordan team at Nike.
Innovation and Dynamics
Even though Jordans are a fashion statement, they are still built with sports in mind. With features such as functional Dynamic Fit lacing systems, FlightSpeed midsole cushioning and encapsulated Air-sole units for a comfortable, supportive fit and extra flexibility. Many models, such as the kids' DNA LX and the Flyknit Elevation 23, feature Nike's Flyknit technology. This mesh fabric construction was designed for runners to be ultra-flexible, lightweight, breathable and to fit like a sock. As an added bonus to the environment, every pair of Nike Flyknit trainers is made from six recycled plastic bottles. The new Jordan trainer lines are often inspired by the original designs from the 80s and 90s. In the XXXII line, the back and red colour scheme refers to when Michael Jordan's basketball shoes were banned from NBA courts for not having enough white on them. The Legacy 312 refers to the Chicago dialling code, a shout-out to Jordan's time at the Chicago Bulls. The Retro ranges are modelled from the early releases and have that classic basketball hi-top look. While these trainers may look similar to the older models, they always have a modern twist and feature the same up-to-date technology as the rest of the collection. The 10 Retro trainers have full-length Air units and the 3 Retro trainers have an encapsulated Air-Sole unit in the heel.
Footlocker Presents Nike Air Jordan
This iconic trainer brand definitely has a home at Footlocker. We love trainers as much as you do so we make sure to give you the best deals on your Air Jordans with every new release.